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Traffic to MRR Path Tool

Your traffic to $10k MRR starts here

Simple calculator to see how website visitors convert to Monthly Recurring Revenue.

Traffic Metrics
1K100K
10%
0%50%
2%
0.1%10%
Conversion Metrics
15%
1%50%
MRR Growth Projection
Key Metrics
$105,007
Final MRR
2,143
Total Customers
22
Months Projected
22.5%
Avg Monthly Growth

Milestone Timeline

$1K MRRMonth 1
$10K MRRMonth 6
$100K MRRMonth 22

What is the Traffic to MRR Path Tool?

The Traffic to MRR Path Tool cuts through the noise of complex analytics. It answers one simple question: "How does my website traffic translate to Monthly Recurring Revenue?"

This tool focuses on the Indie10k growth ladder: $1k → $10k → $100k MRR, showing you exactly when your traffic efforts will pay off.

Why Focus on Traffic-to-MRR Conversion?

📈 Reality Check Your Growth

  • • See if your traffic strategy actually makes money
  • • Spot bottlenecks in your conversion funnel
  • • Set realistic expectations for revenue growth
  • • Prioritize what moves the needle most

⚡ Focus Your Efforts

  • • Stop chasing vanity metrics like page views
  • • Double down on what converts to revenue
  • • Plan your content and marketing budget
  • • Share projections with co-founders or investors

Pro Tip: Traffic without conversion is just expensive hosting bills. Focus on qualified visitors over raw numbers.

How to Use the Traffic to MRR Tool

1

Enter Your Traffic Numbers

Current monthly visitors and your expected growth rate. Be realistic about your marketing capacity.

2

Set Your Conversion Rates

How many visitors try your product, and how many trials become paying customers.

3

Add Your Pricing

Monthly subscription price per customer. Use preset buttons for common SaaS pricing tiers.

4

Include Churn (Optional)

Toggle on if you want to factor in customer cancellations for more realistic projections.

Simple Guide: Inputs & Results

📝 Input Fields

Monthly Visitors:

Your current website traffic. Don't inflate this—use Google Analytics numbers.

Traffic Growth Rate:

Monthly % increase in visitors. Be conservative—sustainable growth is better than hockey stick fantasies.

Visitor to Trial Rate:

What % of visitors actually try your product? Good SaaS products see 1-5%.

Trial to Paid Rate:

What % of trials become paying customers? Aim for 15-25% with good onboarding.

📊 Results Explained

MRR Growth Chart:

Visual timeline of your revenue growth with milestone markers at $1k, $10k, $100k MRR.

Final MRR:

Where your revenue ends up after the projection period (or when you hit $100k).

Total Customers:

How many paying customers you'll have at your target MRR level.

Milestone Timeline:

When you'll hit key Indie10k milestones: $1k (traction), $10k (scale), $100k (exit potential).

🎯 Realistic Conversion Benchmarks

  • • Visitor to Trial: 1-3% (good), 3-5% (excellent)
  • • Trial to Paid: 15-20% (good), 20-30% (excellent)
  • • Monthly Churn: 3-7% (most SaaS products)
  • • Traffic Growth: 10-20% monthly (sustainable pace)

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