Profitability Path Tool
Your path to $10k MRR starts here
Simple calculator to estimate how long it takes to reach $100, $1k, $10k MRR milestones.
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What is the Profitability Path Tool?
The Profitability Path Tool is designed for indie hackers who want clarity over complexity. Instead of overwhelming financial jargon, it answers the simple questions: "How many users do I need, and how long will it take?"
This tool focuses on the Indie10k growth ladder: $100 → $1k → $10k MRR, helping you understand your timeline to meaningful revenue milestones.
Why Focus on Simple Profitability Projections?
⚡ Clarity Over Complexity
- • Get straight answers: months to goal, users needed
- • No confusing metrics or financial jargon
- • Focus on what matters: reaching your first milestones
- • Visual growth curve shows your path forward
🎯 Action-Oriented Results
- • Turn projections into Indie10k missions
- • Share your path with co-founders or advisors
- • Set realistic expectations for growth
- • Plan your time and resources effectively
Pro Tip: Start simple, think big. Once you hit your first $1k MRR, you can dive deeper into advanced metrics like LTV and CAC.
How to Use the Profitability Path Tool
Set Your Plan Price
Use the slider to set your monthly subscription price. This is the foundation of your revenue projections.
Estimate New Users
How many new paying users do you expect to acquire each month? Be realistic based on your marketing capacity.
Consider Churn (Optional)
Toggle on churn if you want to include customer cancellations in your projections for more realistic timelines.
Choose Your Target
Select from preset goals ($100, $1k, $5k, $10k) or enter your own target income to see your timeline.
Simple Guide: Inputs & Results
📝 Input Fields
How much do you charge per user per month? Use sliders to adjust from $1 to $200.
How many new paying customers do you expect to get each month? Adjust from 1 to 100 users.
Turn this on if you want to factor in customer cancellations. When enabled, you can set churn rate from 0% to 20% per month.
Choose from preset buttons ($100, $1k, $5k, $10k) or enter your own target monthly revenue.
📊 Results Explained
How long it will take to reach your target income goal at your current pace.
Total number of paying users you need to reach your target income (calculated as: Target ÷ Plan Price).
Shows when you'll hit key Indie10k milestones: $100 (validation), $1k (traction), $10k (scale).
Visual projection of your MRR growth over time, with milestone markers at $100, $1k, and $10k.
🎯 Quick Tips for Better Projections
- • Be realistic with user acquisition numbers based on your marketing capacity
- • Include churn for more accurate long-term projections (typical SaaS churn: 3-7% monthly)
- • Start with $1k as your first meaningful milestone
- • Share your projection with advisors or co-founders for feedback
- • Update your inputs monthly as you get real data
Turn Your Plan Into Action
Join Indie10k and get weekly missions that move you toward $10k MRR.
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