I ran a Monetize TenK loop

From Indie10k • Shared on September 30, 2025

North Star Goal

I will pursue for Monthly Recurring Revenue to be $10.00

Step 1 – List 5 Ideas

  • a paid newsletter subscription - lower the bar
  • subscription plans (builder, hacker, crew)
  • cohort program/growth sprints - 4-week indie growth sprints
  • playbooks & templates (One-time Products)
  • B2B Indie Sponsorships in tenk reps

Step 2 – Pick 1 Focus

  • Picked focus: a paid newsletter subscription - lower the bar

Step 3 – Ship 1 Evidence

  • Created stripe coupon code for founders. Drafted Day 1 sale blog post. Added a few cross posts in r/saas, ih.

Step 4 – Ask 3 Highlights

  • Performed one user feedback via email: not ready to pay. hesitating on "throwing hat" on someone else. ended up encouraging him and mention coupon.
  • Asked in reddit. One user mentioned used his own lead generation tool, scanning for matching reddit posts, and wrote a comment like so 😄
  • To summarize, i will just need keep approaching real users in indiehackers/reddit. And the first payment should come soon.

Step 5 – Measure 1 Metrics

  • Monthly Recurring Revenue: $0.00

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