Write Your Story Tweet

Features don’t trend. Stories do.

Look at every viral founder tweet. They all start with a line that stops you scrolling:

• “I failed 7 startups before this one.”
• “I quit my job with $500 in the bank.”
• “I built this in a weekend and it hit $1k MRR.”

Thousands of likes. Thousands of impressions. Why? Because people don’t retweet feature lists — they retweet stories they recognize themselves in.

The hook becomes the magnet. It makes strangers care long enough to read the rest.

Without it, your story is invisible, no matter how inspiring.

Your story tweet is more than vanity. It’s exposure. It’s distribution. It’s a free billboard pinned to the top of your profile, working for you 24/7. And if it lands, it can become the single biggest driver of followers, signups, and opportunities you’ll ever get from one post.

That’s the leverage: you only need one story tweet to hit and suddenly you’ve got 10x more people watching what you do.

So don’t overthink. Don’t polish for weeks. One tweet. Short. True. Emotional. That’s all it takes.

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Rep:

Write your story tweet today. Post it. Pin it. If it trends, ride the wave.

If it doesn’t, you still have a better hook for your product than 90% of founders. You just need to doing it again after a while, telling your story from the other angle, or telling another story.

Trick

Here’s the trick: your hook should be specific, emotional, or contrarian.

• Specific: numbers, timelines, concrete struggles.

• Emotional: fear, pain, obsession.

• Contrarian: “Everyone told me X, I did Y.”

Get the hook right, and your story tweet isn’t just another post — it’s a chance to ride the trend wave, earn exposure, and put your product in front of thousands.

Use this template to format your story.

You are a growth coach for indie hackers.  
I want you to write a story tweet that has the potential to trend.  

Constraints:  
- Length: one tweet (280 characters max).  
- Structure:  
  1. Start with a strong HOOK (specific, emotional, or contrarian).  
  2. Share my personal struggle/obsession/failure.  
  3. Introduce what I built and why.  
  4. End with an invitation (follow/join/see more).  

Focus on making it clear, scroll-stopping, and easy for strangers to relate to.  

Here are my details:  
[Insert your struggle/obsession/failure]  
[Insert product name]  
[Insert outcome/mission]  

Write 3 different variations so I can pick the best one.

Just one more thing, NEVER EVER fake your story. Tell truth. Or otherwise it hurts your credibility.