Stop Selling Features, Start Selling Relief
Stop asking people what they like. Ask them what they hate.
Your landing page copy is probably a list of features. You're trying to sell a tool. Customers don't buy tools. They buy relief from a pain they already have.
People are terrible at telling you what new features they want. They are excellent at describing the thing that costs them time, money, or sleep right now. That pain is your market.
A user telling you "I wish it did X" is useless feedback. It gives you a roadmap for a feature that might not matter. A user yelling "I spend two hours every Monday fixing this stupid report" is gold. It gives you a clear target for value.
Build for the person who is actively searching for a way to stop the bleeding. Stop trying to invent new desires. Find the existing, raw pain. The stronger the pain, the higher the price you can charge. The bigger the problem, the easier the sell.
Stop showing off your clever solution. Start focusing on the cost of the user's current problem. You are selling an aspirin for a migraine, not a vitamin for a healthy person.
Rep
Find one person who fits your ideal user profile. Ask them this single question: "What's the most annoying, time-consuming task you have to do every single week?" Write down their exact answer.
