Signups Are Not Demand

Everyone loves a big signup count. It strokes the ego. Feels like momentum.

But here’s the uncomfortable truth: signups ≠ customers.
Signups mean curiosity. Payment means pain.

I once launched a SaaS and hit 300 signups in two weeks. I thought, “Perfect, now the revenue will roll in.”

Reality: not one person converted. Zero. Nada.

The problem? Free users give feedback, but rarely pay. They don’t feel the pain deep enough to pull out a card.

Validation comes from wallets, not wishlists. Until you ask for money, you’re just collecting email addresses and false hope.

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Rep

This week, skip chasing another 50 signups. Instead, message 3 people who already signed up. Ask: “Would you pay $X for this right now?”

If the answer is no, you just saved yourself months of wasted building.