Objections Are Copy Gold

Objections Are Gold, Not Threats

Most founders obsess over “yes.” They want clicks, signups, nods. But the sharpest copy you’ll ever write doesn’t come from praise — it comes from rejection.

Think about it. A “yes” tells you nothing. It strokes your ego, but leaves your blind spots untouched. A “no” cracks the mirror. It shows you the exact words, phrases, or fears that make people bounce. That’s not failure. That’s free editing.

Your landing page isn’t a place to look smart. It’s a place to remove friction. Every “this feels sketchy” or “I don’t get it” is a neon sign telling you what to cut. You don’t have to guess. Users are already doing the editing for you — if you’re willing to ask.

The hard part? Swallowing your pride. Most founders avoid asking for objections because it feels like inviting rejection. But that’s exactly why your copy stays fuzzy. You’re protecting your ego instead of fixing the page.

Stop fearing the “no.” Chase it. Collect it. Rewrite with it. That’s how your words finally start to sell.

Rep

Today, share your landing page or tweet with 3 strangers. Ask only: “What would stop you from trying this?” Log their exact phrases. Remove those words from your page.