Case Study Snapshot
DraftTenK Reps
Goal: Turn one real user win into a shareable 3-line story.
Structure:
• Problem: what they struggled with
• Fix: what your product helped them do
• Result: what changed (metric, feeling, or quote)
Example:
“Sara spent 2 hours every week fixing reports → switched to AppName → now it's automated in 10 min.”
- Write your 3-line story using the above format.
- Post it as a tweet or thread + expand briefly on your blog.
- End with a soft CTA (e.g. “Try it free → appname.com”).
- Tag or DM the user and ask if they’ll share it too.
Evidence: Screenshot of the tweet or blog post link.