The TenK Manifesto
We are uncovering better ways of reaching $10k MRR as indie founders by showing up daily, compounding small wins, and helping others do the same.
Through this work we have come to value:
- Consistent practice over perfect strategy
- Small, shippable reps over grand unstarted plans
- Momentum through streaks over bursts of unsustainable effort
- Direct customer conversations over secondhand advice
- Evidence from action over assumptions from theory
- Sharing progress openly over building alone in silence
That is, while there is value in the items on the right, we value the items on the left more.
Authors:
Ju Lin, Founder of Indie10k
© 2025, the above authors this declaration may be freely copied in any form, but only in its entirety through this notice.
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