Indie10k: Momentum Beats Motivation
Published 2025-10-22
I used to wait for motivation. That spark, that burst of energy that made me want to ship something.
But here’s what I’ve learned building Indie10k: motivation is fickle. Momentum is the real compound interest.
When I ship one small rep — fix a bug, improve a headline, reply to one user — I feel a small win. That win stacks. Tomorrow’s rep gets easier. Soon, I’m not chasing motivation; I’m riding momentum.
The days I feel unmotivated? Those are actually the most important ones. Because when I ship anyway, I keep the streak alive. Momentum doesn’t care how I feel — it just wants motion.
Indie10k is built around that idea. You don’t need a big plan, a fancy dashboard, or a productivity ritual. You just need one rep a day. The rest compounds.
Rep
Ship one thing today — no matter how small. Momentum will take care of tomorrow.