Build Log: You Need Courage to Make a Unique Thing

The truth is — your SaaS core idea might not be unique. Mine isn’t either.

The heart of Indie10k is the same as Duolingo or any fitness app — small, daily reps that build a long-term habit. That idea has existed forever.

But what makes something unique isn’t the core. It’s where you apply it. It’s how you reshape it to solve a pain that no one has packaged this way before.

For indie developers, the hardest part isn’t writing code — it’s showing up for growth. Marketing, selling, talking to users — that’s the real pain. And that’s where Indie10k applies the “daily rep” idea.

It takes courage to do that. To take something familiar and use it in a space where people don’t expect it. To face confusion, doubt, and “isn’t that just another tracker?” comments — and still keep building.

Uniqueness isn’t born from invention. It’s born from conviction. From daring to apply a known truth in a new, meaningful way.

That’s what I’m building with Indie10k — a growth habit system for indie devs. It’s not new in form, but it’s new in purpose. And that takes courage.

Join the reps at indie10k.com — one growth rep at a time.