Build Log: 182 Users Now. Many left. But I’m not.

I just crossed 182 users for Indie10k.

Good news: people do come. Bad news: many leave after one rep.

It’s that classic indie problem — they sign up, poke around, do something once, and disappear. No hate. I’ve done it to other products too.

But I’ve been staring at this pattern, and it’s not discouraging — it’s fascinating. Because this isn’t “nobody cares.” It’s “people tried once.”

That means the onboarding works. The concept is clear enough to get a “yes.” Now the game is: turn that one yes into a habit.

I have a few ideas to fix the high user churn. My rational brain says: test one small loop at a time. My founder brain says: make it feel alive. My gut says: don’t overbuild. Keep it simple. Let one spark catch. So my decision is, do a few user interviews and let user tell me what happens.

Somewhere between tired and curious. This is the 20th time I’ve seen a metric drop… but this time I don’t feel panic. It’s just feedback.

Indie10k isn’t another dashboard. It’s a mirror for indie devs who are trying to stay consistent — including me. If I can get one person to return for their 2nd rep because of something I built, that’s the moment the app becomes much "realer".

So yeah — 182 users, high churn. But I’m still here. Still doing my daily rep.