Optimizing ONE Thing That Matters - Help Indie Devs Find First 100 Users
Published 2025-10-06
Today I didn’t touch a single new feature — and that’s the point.
I spent the whole day optimizing one critical thing: helping indie devs find their first 100 users.
That means:
Enhancing existing Reps (tiny, actionable growth tasks).
Making instructions sharper, shorter, clearer.
Shrinking task size so it feels doable — not overwhelming.
No code. No UI changes. Just pure clarity work. It’s funny how the most meaningful improvements often look invisible from the outside.
If a user opens Indie10k tomorrow and feels, “Oh, this rep actually feels easier to start,” — that’s the real feature shipped today.