I just shipped a small but meaningful change inside Indie10k

Now, your daily growth rep depends on which track you’re on.

Instead of pulling a rep from the general pool, the system looks at your track and picks reps relevant to your current stage.

Say, you're post-launched, you might see a rep to build a tiny shippable tool in 24h to expand funnel, but you won't see this task in idea validation phase.

That’s it — same flow, same simplicity — but suddenly the experience feels much more personal.

Under the hood, it’s literally just a tag filter. No new buttons. No extra UI. You pick your track → reps adapt automatically.

What looks simple now took me at least ten long chats with ChatGPT over three days to become simple. We explored “repsets” like in fitness apps, AI-generated reps, dynamic difficulty scaling… but every idea added complexity that broke the “SLC” rule — Simple, Lovable, Complete.

So I killed them all. And that killing was the hard part.

Indie10k keeps proving this lesson: simplicity isn’t a design choice — it’s a daily battle. Every idea that feels smart is secretly asking, “Do you really need me?”

Curious: If you track user stages or milestones in your product, how do you keep it simple without making it generic?

Want to try it? 👉 https://indie10k.com