How to Overcome Cold Reach Scare

I’ve seen tons of indie hackers swear by cold email —
“Just send 100 emails a day and you’ll get users!”

Easy to say when you’re not the one sweating over the Send button.

Every time I try, my brain says:
You’ll look spammy.
They’ll hate it.
You’re bothering them.

So I stall.
I rewrite the draft.
I check the grammar.
I even redesign the logo.
Basically, I do everything except send the email.

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It’s okay to be scared.

That fear means you care.
You’re not trying to scam anyone — you’re trying to help.
You just don’t want to sound like a robot with an agenda.

So here’s the trick that helped me move past it:

The Five-Step Cure for Cold Reach Anxiety

1. Type the email.
   Don’t aim for perfect. Just write the words.

2. Type the content.
   Tell them what you’re working on and why it might help them.
   Keep it honest. Keep it human.

3. Hover over “Send.”

4. Close one eyelid.
   (Yes, like you’re defusing a bomb.)

5. Click.

That’s it.

After you’ve done this a few times, you’ll skip step 4 automatically.
The fear fades. The motion stays.

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Most cold emails?
Crickets.

And that’s perfectly fine.
You’re not collecting replies — you’re building reps.

Each “no reply” teaches your brain that rejection doesn’t kill you.
Each click builds your confidence muscle.

Because one day, after enough silent sends,
someone will reply —
and you’ll realize cold outreach isn’t about courage.
It’s about consistency.

The win isn’t in the answer.
It’s in the send.