Indie10k: The Secret to Surviving as a Solo Founder? Small Reps.

Published 2025-10-01

I tried following heavy growth frameworks before. They looked smart. They worked… for about two days. Then client calls, bugs, and life happened. Framework abandoned. Product stalled.

Here’s the truth: indie devs don’t quit because we can’t think big. We quit because we can’t keep up with big.

That’s why I built Indie10k around bite-sized Reps. One action. Clear, small, fast.

Not “fix your onboarding.” → Just ask 3 users what broke.

Not “run SEO.” → Just pick one keyword you can rank this week.

Not “launch on every platform.” → Just share one post where you already hang out.

Not "build your funnel" → Just write a single blog post solving real user pain.

These aren’t hacks. They’re survival. Small wins keep you moving when discipline runs out. Streaks stack. Momentum compounds.

Indie10k is basically a gym for growth. Every day: one rep. No excuses. No graveyard.

Question for you: If you had to pick just one tiny action to move your product forward today, what would it be?

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