Build Log: Indie10k, Feels Like Leg Day

Published 2025-09-27

Growth is more like the gym. One rep at a time. Sets. Rest. Repeat.

In the gym: squat → rep → set → muscle grows. In startups: loop → ship → measure → share → traction grows.

I don’t need one “big launch PR” miracle. I need a hundred tiny reps. Each loop is a rep. A handful of loops is a set. Take a breath. Then go again.

This is what you typically do in indie10k:

Pick project

Write 5 tiny growth actions

Ship one today

Ask 3 humans for feedback

Measure result

Share publicly

It’s not hype. It’s training. And training compounds.

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