From Loops to Flywheels: How We’re Doubling Down with Indie10k

Hey IH,

I wanted to share some behind-the-scenes thinking on how we’re shaping Indie10k — our little tool that helps indie devs get to $10k MRR with the TenK6 loop.

We noticed something: indie devs keep posting questions about how to get my first customer, will you pay me if i build it, etc.

Some never get past “Ship”

Others move forward without really making one buck.

So we took a step back and asked ourselves:

👉 Instead of trying to solve everything, where should we double down?

That’s when a simple method clicked for us:

Predict → Breakthrough → All-in

Predict the market pain (devs can’t turn free users into paying ones)

Find one breakthrough point (the first paid conversion)

All-in on that

Next Indie10k will refocuse around one story:

help indie hackers get their first paid user, then spin the flywheel.

The flywheel looks like this:

Evidence → Conversion → Success Cases → Growth → back to Evidence.

Our job is to be the engine in the middle:

Make it dead simple to capture evidence (emails, posts, in-app prompts)

Show where conversion happens

Turn those into success stories that attract more builders

Everything else gets cut. No bloated project management features, no “big growth hacking dashboards.” Just tools that shorten the path from 0 → first paying customer → $10k MRR.

We’re sharing this openly because we know a lot of you wrestle with the same thing: do we go broad or go deep?

Right now, we’re choosing deep. Double down on the single bottleneck that matters most.

Would love to hear:

What was your breakthrough moment to your first paid user?

If you’re still on the way — what’s the #1 friction you feel right now?

Thanks for reading — and if you’re curious, we’ll keep posting updates as we ship a better indie10k for the entire indie hackers community.