🧪 The $100 Experiment

Hah, this is gold. 👏

Let’s assume I’ve been hiding behind “another week of research” for like… forever. This $100 experiment idea is like ripping off the bandaid: fast, kind of scary, but also exciting.

Big wins:

one question, one metric, one stop rule. Keeps things focused.

$100 isn’t trivial, but it’s not going to haunt you if things flop. If you're not sure it works, cut it down to like $20, whichever you feel comfortable.

And honestly, that’s the beauty of it → it’s permission to fail cheaply. Instead of endless “what ifs,” you just toss money in the fire and see what actually smokes.

Let’s assume half the time you get garbage results. Fine. You only wasted a pizza night. But the other half? You get a real signal that might’ve taken months of hand-wringing to discover.

Feels less like “marketing spend” and more like buying a lottery ticket for clarity. 🎟️

But yup, better to have messy early signals than perfectly polished guesses.