Chapter 9: The Multiplier — Share

Most builders stop at Measure. They read the data, tweak a feature, and move on quietly. Sharing turns a private loop into compounding momentum. When you share the loop—warts, wins, and what’s next—you attract the right people, build trust, and create surface area for luck. Someone sees a post, DMs you, introduces you, or pays you.

Shipping proves you can build. Asking proves you’re brave. Measuring proves you’re honest. Sharing proves you’re alive.

Why Share Matters

If you keep your loops private, nobody knows you exist. When you share, you invite others into the journey. People root for progress. Your story becomes your marketing. Over time, that story becomes a moat—hard to copy, built through consistency.

Talking About Indie10k

For years, I thought “real work” lived only in the IDE. With Indie10k, I forced myself to share: build logs on Indie Hackers, cross‑posts on Dev.to and Hashnode, and small updates on X. People didn’t just see a tool; they saw a story. Some became the first users. It wasn’t ads or funnels. It was straightforward storytelling. The cadence mattered more than the channel—showing up weekly built trust.

Share Without Cringing

Be honest. Don’t posture. Share the ugly and the wins. Keep it small—a screenshot, a graph, two sentences. Pick the stage where your audience hangs out: Reddit, Discord, Indie Hackers, X. Teach, don’t pitch. Share what you learned, not just what you built. A simple template helps: why you chose this step, what you shipped, one metric, one learning, what’s next.

Pitfalls to Avoid

Silence cuts off compounding effects. Only sharing wins rings hollow; people relate to stumbles. Vanity updates (“100 likes!”) matter less than real outcomes (“one user paid $10”).

Micro‑Exercise

Write one short post today—anywhere. “I ran a loop. Here’s what happened. Here’s what I learned.” That’s it. No newsletter. No strategy. Just hit publish once.

Sharing isn’t about going viral. It keeps the loop alive so the next one starts with more people in your corner.

With Share, you complete the first TenK 6 cycle: List → Pick → Ship → Ask → Measure → Share. You don’t stop here. You start over. That’s how momentum compounds.

Where To Share (Without Spamming)

Pick one or two places where your audience gathers and show up weekly. Indie Hackers build logs, a focused subreddit, a Discord channel, or a small newsletter. Cross‑post only when the content fits the room. If a place frowns on links, write a short summary and add the link in a comment.

Anti‑Cringe Tips

Write like you talk. Cut the pitch. Lead with one concrete thing you shipped and one number. Give credit when someone’s feedback shaped your next step. Thank people who replied last time. Consistency beats cleverness.

Repurpose Smartly

Turn a loop update into a tweet, a forum post, and a two‑minute Loom. Same facts, different formats. The point isn’t to be everywhere—it’s to make it easy for the right people to bump into your work.