Thirty Days of Not Quitting

Starting something new feels like standing at the edge of a cliff—hope pulls you forward, doubt holds you back. What if you stumble? What if motivation fades? This 30-day challenge is your bridge over that chasm: small, steady steps that build a streak you can trust.

The Simple Rules

The rules keep you moving without weighing you down:

Ship one proof each day you work.
Twice per week, contact three people with a clear question.
Every Friday, run a short demo—three minutes is plenty.
Every Sunday, score the three numbers, sweep the backlog, and pick a lever and a theme.

These rules are light because the real power comes from repetition.

Weekly Focus

Structure your month by weeks, each with a clear focus:

Week One: Starts and Finishes
Slice hard, timebox to forty minutes, and end on time with a red‑button rescue if needed.
Week Two: Feedback Speed
Ship demo‑able slices and send three asks after each.
Week Three: Evidence Strength
Log proof daily, assemble a Friday highlight, and write a tiny case study.
Week Four: Integration
Rotate stacks based on what moved the numbers and build a simple habit that will persist.

(Advanced tactics like stack variations and complex metrics will come later—focus now on building the habit.)

Daily Assignments

Give yourself a daily assignment that fits the week’s theme:

Day 1: Scope a slice and make a small public commitment.
Day 2: Ship and log proof.
Day 3: Run Ask3 and log latencies.
Day 4: Improve a single onboarding screen and capture a before/after.
Day 5: Share a one‑line changelog and what you will try next.
Day 6: Pick a light couch task and protect the streak.
Day 7: Rest or sweep and score.

Repeat the pattern with new slices and channels each week.

Keep It Humane

This challenge is designed to be kind to you:

If you miss a day, post the truth, then start again tomorrow.
If life explodes, run the couch playbook and log a pixel.
If you feel drag, shrink the slices until you smile at shipping them.
Use identity lines to stay on track, like “I ship small,” “I ask weekly,” and “I share what I learn.”

Track the Essentials

Focus on just the key metrics to keep it simple:

Proof: yes/no with a line on what it was.
Finish rate: once per week.
Feedback latency for asks you sent.
In your note, write the lever you pulled and one sentence you learned.

Avoid adding more metrics now—simplicity makes finishing likely.

Invite a peer if social pressure helps:

Share daily proof in a thread and cheer each other’s pixels.
Run the Friday demo together.
Keep the tone kind and practical.

The goal is motion, not performance.

See the Results

At the end, flip through your museum of thirty days:

Thin slices that added up.
Phrases from real people that sharpen your promise.
Clarity on which stacks fit your life.
Momentum you can keep.

This challenge isn’t about exhaustion—it’s about making not quitting the easiest, most natural choice. Beyond these thirty days, you’ll carry forward a system that moves you steadily toward your goals, no matter what comes next.

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